How to Choose a Life Insurance Broker
When purchasing a life insurance policy, you can either deal directly with insurance providers or engage the services of a life insurance broker to help you secure the best insurance policy. A life insurance broker has a license from insurance providers to sell insurance products to customers, but his main role is to act on behalf of the consumer to seek out and negotiate for the life insurance policy that meets the client’s requirements. For this reason, it is important to choose your insurance broker wisely.
Look for references
We usually seek customer reviews and opinions before deciding to make a particular purchase. The same goes for the selection process for the right life insurance broker as well. It is possible to identify a candidate by simply asking around, such as among family members, trusted friends, colleagues or business partners.
Not only that, it is also possible to find out more about the recommended brokers from the people around you – you can base your choice on their experience in dealing with these brokers, as well as the brokers’ own efficiency, credibility and reputation. It pays to learn more about the person who is going to take care of your life cover, as it can be vital to your own welfare. Besides making enquiries into the reputation of life insurance brokers through the word of mouth, you can also search online for sites that provide a list of licensed brokers who adhere to an insurance broker’s code of ethics and are committed to helping their clients.
Ask about the broker’s commission
Life insurance brokers will usually receive a commission from insurance providers when they have secured a buyer for a life insurance policy. Potential buyers have the right to enquire about how the broker will be compensated if or when someone buys life cover through them. This will help a person judge whether the broker truly altruistic, in that whether the commission he or she receives affects the policy recommendation that is provided. Life insurance brokers may be paid a percentage of the premium that the policyholder will pay to the insurance provider for a certain period, while others receive a fixed salary and no commission.
Don’t forget accreditation and qualifications
It pays to look out for professional accreditation when choosing a life insurance broker, as these signify that the broker is fully qualified and certified to provide advice on the type of life cover you should buy. Qualified professionals always have the necessary expertise, conduct themselves ethically and deliver the goods when they say they will.
Peer-recognition is not easy to acquire, requiring several years of good performance as well as keeping up with current affairs in the insurance world. Brokers who have a Certificate or Diploma in Financial Services have completed studies in fields related to insurance brokering, and can serve clients better. Some designations are awarded to professional insurance brokers are the CIP (Certified Insurance Professional) and QPIB (Qualified Practicing Insurance Broker). Brokers with these qualifications are competent and have scrupulous professional integrity.
Experience counts
Working with an experienced life insurance broker who has been in the business for more than 5 years is safer than consulting a novice who has little exposure in the field of life insurance. An experienced broker will be able to seek out a suitable and affordable life insurance policy in a shorter time, and will be able to advise on the pros and cons of each product and recommend a policy that best suits the client’s needs and budget. He or she also has experience in processing the necessary documents to prevent errors when finalising the purchase of a policy.
Make a comparison
Contact and talk to several life insurance brokers so that you can compare every broker’s qualities before settling on the best one. A good life insurance broker is not only knowledgeable; he or she can work with a client’s budget and requirements, and will not pressure a client into making a hasty decision. Rather, he or she will provide all the information necessary for a client to make a decision and commit to the right life cover. A good broker will not simply disappear after securing a deal, but will follow up by checking and reviewing the client’s needs periodically to make sure the client gets the best out of the insurance policy.
A life insurance broker is the intermediary between an insurer and the buyer, and it is important to choose one who is reliable and makes your wellbeing their top priority. Having the right person on the job goes a long way in safeguarding your future and that of your family.

